The Senior Director of Communications serves as an integral member of the Development Department's senior management team. Responsible for maintaining and elevating The Salvation Army's visibility as a nonprofit leader in providing a vast array of programs and services to people in need across Michigan 's Great Lakes Division, which encompasses all of Michigan with the ex

Lead and manage our paid media planning for all lines of business and all paid media channels; determine the media channel mix to best resonate with our audiences and meet business goals. Leverage prior media knowledge and experience, agency resources, client data, and market understanding to conduct scenario planning. Provide direction to media agency partners to support

Marketing & Communications Planning Implement the strategic annual marketing plan specific to each line of business (Retail, Business & Wealth) to support priority business objectives, sales campaigns and customer impacts including a roadmap for marketing resource allocation, defined scope of projects and tactical communications plans. Manage marketing initiatives and dir

Strategy As a member of the senior management team, partner with BU and technology leaders to formulate the company's business and digital strategies, product roadmaps. Develop BU Technology vision, strategy, and a roadmap, and lead the IT team and its business partners in effective execution. Proactively advise the senior management team on the emerging technologies and

Product Management Implement approved product strategy's Develop recommendations for products and/or product enhancements Assist with competitive positioning and integration into sales process Manage performance within key financial metrics. Project Management Assist and/or lead project planning process Form and manage project teams across department and/or Bank Assist wi

Develop recommendations for product, service, channel and/or subsequent enhancements. Assist with competitive positioning and integration into sales process. Manage & evaluate performance within key financial metrics. Assist and/or lead project planning process. Form and manage project teams across department and/or Bank. Assist with implementation and delivery within agr

Creative Asset Management Coordinate the development of customer facing promotional messaging creative assets (i.e., Comerica.com, web banking, customer portals, banking centers, merchandising, marketing TVs, etc.) Gathering information for creative briefs with clear implementation instructions for activation of customer facing promotional messaging (i.e., social sites, w

Creative Asset Management Coordinate the development of customer facing promotional messaging creative assets (i.e., Comerica.com, web banking, customer portals, banking centers, merchandising, marketing TVs, etc.) Gathering information for creative briefs with clear implementation instructions for activation of customer facing promotional messaging (i.e., social sites, w

Creative Asset Management Coordinate the development of customer facing promotional messaging creative assets (i.e., Comerica.com, web banking, customer portals, banking centers, merchandising, marketing TVs, etc.) Gathering information for creative briefs with clear implementation instructions for activation of customer facing promotional messaging (i.e., social sites, w

Delivery Excellence Provides strategic management of the overall Product program, ensuring that release schedules are met and risks managed. Leads a collaborative, dynamic Product planning process prioritizing efforts that align with Comerica and Technology strategies and provide the best value and outcome for the investment. While working with the delivery team, responsi

Positions Location Lansing, MI Job Description General Purpose of Job This individual works closely with Senior Leadership and Management to identify market opportunities, understand market intelligence and competitive intelligence to implement marketing programs and initiatives for PHP to achieve growth and sales objectives. This individual will report to, and work close